The Challenge

An industrial parts distributor needed a modern e-commerce platform that could handle the complexities of B2B procurement. Traditional e-commerce solutions fall short for B2B industrial sales where pricing is negotiable, products require custom quotes, and multiple stakeholders are involved in the procurement process.

Critical Pain Points

  • Products require custom quotes based on quantity, condition, and urgency
  • Buyers need to submit detailed specifications for unlisted or custom parts
  • File attachments (technical drawings, specifications) are common requirements
  • Existing workflow relied on manual email exchanges and phone calls
  • Need for ERP/CRM integration via API for external system connectivity

The client needed a solution that would transform the traditional request-quote-negotiate process into a self-service digital workflow while maintaining the flexibility that B2B industrial procurement demands.

The Solution

The platform transforms how industrial buyers and sellers interact, replacing fragmented email chains with a unified digital procurement experience.

Complex Quote Requests Made Simple

Buyers can now build multi-item quote requests in a single session, mixing catalog products with custom part requests. Each item captures condition preferences, urgency levels, and quantity requirements upfront, so sales teams receive complete information from the first interaction.

Technical Documentation Without the Hassle

Industrial procurement often requires technical drawings, spec sheets, and compliance documents. Buyers can now attach these directly to their quote requests, eliminating the separate email threads that used to slow down the process.

Seamless Backend Integration

Quote requests flow directly into existing ERP and CRM systems, enabling the sales team to respond faster and maintain a single source of truth for customer interactions and order history.

B2B-Focused Product Presentation

Product pages surface the information industrial buyers actually need: lifecycle status, commodity codes for customs, export regulations, and detailed specifications. No more hunting through PDFs or calling support for basic compliance data.

Results & Business Impact

Quotes Available Around the Clock

International buyers in different time zones can now submit complete quote requests at any hour. The sales team starts each day with actionable requests instead of vague inquiry emails.

Faster Quote Turnaround

With complete information captured upfront, the back-and-forth that used to take days now happens in the first interaction. Sales teams can quote immediately instead of chasing missing details.

One System, No Manual Re-entry

Quote requests automatically sync with the existing business systems. No more copying data between spreadsheets, emails, and the ERP. Customer history stays complete and accessible.

Serving German and International Markets

The platform handles both German and English-speaking customers with full localization, opening up international sales without additional support overhead.

Technologies Used

Shopware 6.7.x PHP 8.x Symfony Twig Bootstrap 5 SCSS MySQL / Doctrine ORM REST API / OAuth2

Project Details

Industry
Industrial Parts Distribution
Location
Germany
Project Type
B2B Platform + Custom Plugin
Components
RFQ Plugin + Custom Theme

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