Technical Director & Founder
Shopware 6 Certified Advanced Developer
From tinkering with HTML as a kid to architecting e-commerce systems handling millions in revenue. 10+ years building real solutions.
Built single-page websites and basic JavaScript apps as a kid. No grand vision, just tinkering and learning what worked. Wrote SEO content and academic papers as a freelance content writer during school days.
Bachelor's degree (Al Faqih ul Mutqin | Simat Rabea) at Aljamea tus Saifiyah. Developed discipline, analytical thinking, and attention to detail that later translated into systematic problem-solving in software development.
Iqra University, Karachi. Formal computer science education building on years of self-taught coding. Continued freelance content writing during this period.
Started learning Android development. The platform was relatively new at the time. Realized I could turn childhood tinkering into something real.
Published my first Android app (Adad Calculator) on the Play Store. Didn't even have an online payment account, so my aunt paid the registration fees from France to make it happen.
Had 5 Android apps on the Play Store, collectively reaching over 1.4 million installations with a 4.47/5 average rating. From zero payment account to building apps people actually used.
Web Application Developer at Q-Solutions, Karachi. Full stack development with LAMP stack and lightweight frameworks like Slim. Built e-commerce solutions on OpenCart alongside native and hybrid mobile applications. Promoted to Senior Developer. First real taste of e-commerce systems.
Joined Zepcom LLC as Backend Developer in 2018. Started working with Shopware 5.2 from day one. Everything clicked. Promoted to Senior Shopware Developer within a year, leading projects and teams alongside technical development, handling client coordination and requirement gathering. Transitioned to Shopware 6 after its release. Stopped being a generalist and went all-in on Shopware e-commerce architecture. 8 years of exclusive focus since then (2018-2023 at Zepcom).
80+ projects on Fiverr (5.0 rating), 450+ hours on Upwork (5-star reviews). Custom themes, plugins, integrations, performance optimizations for EU clients.
Senior Shopware Developer with Netformic GmbH (Germany) and D2 Agency (Netherlands). High-profile projects: Nubert D2C, Custom-Reserve guitars, FIT e-bikes, Ingun B2B, Globus omnichannel. Built custom integrations, migrations, and handled complex product catalogs.
Official certification validating years of deep architectural work on complex Shopware systems.
Building e-commerce systems through Elixent Digital and custom software through Synhex Solutions. Leading teams solving complex e-commerce challenges for EU/DACH clients. High-volume data integrations, custom B2B solutions, ERP/PIM sync, scalable plugins.
The work I do, day in and day out.
Custom plugins, ERP/PIM integrations, performance optimization, platform migrations. Systems that handle millions in revenue and massive product catalogs.
Web applications, RESTful APIs, system architecture. PHP, Symfony, Vue.js, whatever's needed to solve the problem. Building things that scale.
Native Android apps. Started in 2011, built apps with 1.4M+ installs. Still developing mobile solutions for clients who need more than a web app.
One technical director, focused expertise.
Shopware & E-commerce Excellence
Specialized Shopware development for EU/DACH region. Custom plugins, complex integrations, platform migrations, performance optimization. For businesses that demand technical excellence.
Custom Web & Mobile Development
Full-service development for custom web applications, native Android apps, and scalable backend systems. From concept to deployment.